Privacy Policy
Last updated: December 2024
Effective date: December 1, 2024
1. Introduction
PrimEase Ltd ("we," "our," "us," or "the Company") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.
We are a UK-registered company (Company No: 16151990) providing content monetization and social media management services. This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
2. Data Controller Information
Data Controller: PrimEase Ltd
Registered Address: 119 Eswyn Rd, London SW17 8TW, UK
Company Registration Number: 16151990
Contact Email: contact@primease.co.uk
Contact Phone: +44 7949 672586
3. Information We Collect
3.1 Personal Information
We collect the following categories of personal information:
- Identity Data: Name, title, date of birth, gender
- Contact Data: Email address, telephone number, postal address
- Business Data: Company name, job title, business address, industry sector
- Social Media Data: Social media account details, handles, follower counts, engagement metrics
- Financial Data: Payment information, billing address, bank account details (processed securely through third-party providers)
- Content Data: Videos, images, text content, and other materials you provide for our services
- Marketing Data: Communication preferences, newsletter subscriptions, marketing consent
3.2 Automatically Collected Information
- Technical Data: IP address, browser type and version, device information, operating system
- Usage Data: Website usage patterns, pages visited, time spent on site, click-through rates
- Analytics Data: Google Analytics data, social media analytics, performance metrics
- Cookie Data: Information collected through cookies and similar tracking technologies
3.3 Special Category Data
We may process special category personal data (such as biometric data from video content) only with your explicit consent and where necessary for the provision of our services.
4. How We Collect Information
- Direct Collection: Information you provide when contacting us, using our services, or subscribing to our newsletter
- Social Media Platforms: Data collected through your social media accounts when you grant us access
- Third-Party Sources: Information from business partners, analytics providers, and public sources
- Automated Collection: Data collected through cookies, web beacons, and similar technologies
5. Legal Basis for Processing
We process your personal data under the following legal bases:
- Contract Performance: To provide our content monetization and social media management services
- Legitimate Interests: To improve our services, conduct business analytics, and prevent fraud
- Consent: For marketing communications, cookies, and special category data processing
- Legal Obligation: To comply with applicable laws and regulations
- Vital Interests: To protect your or others' vital interests in emergency situations
6. How We Use Your Information
We use your personal data for the following purposes:
6.1 Service Provision
- Delivering content monetization services including Facebook Ad Breaks optimization
- Managing social media accounts and content strategies
- Providing audience growth and engagement services
- Conducting performance analytics and reporting
- Processing payments and managing billing
6.2 Business Operations
- Communicating with you about our services
- Providing customer support and technical assistance
- Managing our relationship with you
- Conducting market research and service improvement
- Ensuring website security and preventing fraud
6.3 Marketing and Communications
- Sending newsletters and marketing communications (with your consent)
- Promoting our services and special offers
- Conducting surveys and feedback collection
- Organizing events and webinars
6.4 Legal and Compliance
- Complying with legal obligations and regulatory requirements
- Protecting our rights and interests
- Responding to legal requests and court orders
- Maintaining records for audit and compliance purposes
7. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
7.1 Service Providers
We may share data with trusted third-party service providers who assist in our operations:
- Payment Processors: Stripe, PayPal, and other payment service providers
- Analytics Providers: Google Analytics, Facebook Analytics, and similar services
- Cloud Storage: AWS, Google Cloud, and other cloud service providers
- Email Services: Mailchimp, SendGrid, and other email marketing platforms
- Social Media Platforms: Meta (Facebook), Instagram, and other platforms for service delivery
7.2 Business Transfers
In connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
7.3 Legal Requirements
We may disclose your information when required by law, court order, or to protect our rights and interests.
7.4 Consent
We may share your information with your explicit consent for specific purposes.
8. International Data Transfers
Some of our service providers may be located outside the UK/EEA. When we transfer your data internationally, we ensure appropriate safeguards are in place:
- Adequacy decisions by the UK government
- Standard Contractual Clauses (SCCs)
- Binding Corporate Rules
- Certification schemes and codes of conduct
9. Data Security
We implement appropriate technical and organizational measures to protect your personal data:
- Encryption: Data encrypted in transit and at rest using industry-standard protocols
- Access Controls: Role-based access controls and multi-factor authentication
- Regular Audits: Security assessments and penetration testing
- Staff Training: Regular data protection and security training for all employees
- Incident Response: Comprehensive data breach response procedures
10. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:
- Customer Data: Retained for the duration of our business relationship plus 7 years for legal and accounting purposes
- Marketing Data: Retained until you withdraw consent or opt-out
- Analytics Data: Retained for up to 26 months (Google Analytics default)
- Legal Compliance: Retained as required by applicable laws and regulations
11. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
11.1 Right of Access
You can request a copy of the personal data we hold about you.
11.2 Right to Rectification
You can request correction of inaccurate or incomplete personal data.
11.3 Right to Erasure
You can request deletion of your personal data in certain circumstances.
11.4 Right to Restrict Processing
You can request that we limit how we use your personal data.
11.5 Right to Data Portability
You can request a copy of your data in a structured, machine-readable format.
11.6 Right to Object
You can object to processing based on legitimate interests or for marketing purposes.
11.7 Rights Related to Automated Decision-Making
You have rights regarding automated decision-making and profiling.
11.8 Right to Withdraw Consent
Where processing is based on consent, you can withdraw it at any time.
12. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience:
12.1 Types of Cookies
- Essential Cookies: Necessary for website functionality
- Analytics Cookies: Help us understand website usage
- Marketing Cookies: Used for targeted advertising and marketing
- Preference Cookies: Remember your settings and preferences
12.2 Cookie Management
You can control cookies through your browser settings or our cookie consent banner. Note that disabling certain cookies may affect website functionality.
13. Marketing Communications
We may send you marketing communications if you have consented or if we have a legitimate interest. You can opt-out at any time by:
- Clicking the unsubscribe link in our emails
- Contacting us directly at contact@primease.co.uk
- Updating your preferences in your account settings
14. Children's Privacy
Our services are not directed to children under 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected data from a child under 16, we will take steps to delete such information.
15. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
16. Data Protection Officer
If you have any questions about this Privacy Policy or our data processing activities, you can contact our Data Protection Officer at:
Email: dpo@primease.co.uk
Address: PrimEase Ltd, 119 Eswyn Rd, London SW17 8TW, UK
17. Supervisory Authority
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data in accordance with applicable law:
ICO Website: https://ico.org.uk
ICO Helpline: 0303 123 1113
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by:
- Posting the updated policy on our website
- Sending you an email notification (if you have provided an email address)
- Displaying a prominent notice on our website
We encourage you to review this policy periodically to stay informed about how we protect your information.
19. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing activities, please contact us:
- Email: contact@primease.co.uk
- Phone: +44 7949 672586
- Address: PrimEase Ltd, 119 Eswyn Rd, London SW17 8TW, UK
- Website: https://primease.co.uk
This Privacy Policy is effective as of December 1, 2024, and was last updated on December 1, 2024.
